Fashionably orange?

There is something about orange publishers’ bindings that has always appealed, for some reason. It’s not a common colour and perhaps that’s why they always leap out at me. I blogged about this example, from 1851, back in 2012:

But when did such orange covers start? The question occurred to me recently when I was cataloguing the following, two numbers from Germany’s first fashion magazine, the Journal des Luxus und der Moden (originally titled Journal der Moden when it first appeared in 1786; the name changed the following year), which ran until 1812. These two were published in 1794:

I am also minded of works by Haydn which Breitkopf & Härtel issued in orange wrappers, such as The Seasons here, from 1802:

Was the colour choice itself due to contemporary fashion? In 1761, Johann Gottlob Lehmann had discovered crocoite, the mineral Vauquelin later worked on in the 1790s to create chrome orange, ‘“a beautiful orange red” that no one had ever produced before’ (Kelly Grovier, The Art of Colour, 2023, p. 56). If anyone has any thoughts on this, or possible leads, I’d be very pleased to hear them.